Privacy Policy

Effective date: September 21, 2026

Full Proof Liquor ("Full Proof Liquor," "we," "us," or "our") operates the website fullproofliquorsa.com (the "Site") and our retail store in Converse, Texas. This Privacy Policy explains what information we collect, how we use it, and the choices you have. Our Site and services are intended for adults 21 years of age or older.

Information We Collect

• Information you give us: your name, email address, phone number, and any details you provide when you place or request an order, sign up for delivery or curbside pickup, ask about events or bulk orders, subscribe to updates, leave a review, or contact us.
• Information collected automatically: when you visit the Site we and our partners may automatically collect device and usage information such as your IP address, browser type, pages viewed, and referring pages, using cookies and similar technologies.

How We Use Your Information

• To respond to your inquiries and fulfill orders, delivery, and curbside pickup.
• To operate, maintain, and improve the Site and our services.
• To send you updates, promotions, and information about monthly specials and events when you have asked to receive them.
• To measure and improve our marketing, including advertising on platforms such as Facebook and Instagram (Meta) and Google.
• To comply with legal obligations, including age-verification and responsible-sales requirements.

Cookies and Advertising

We and third-party partners (for example Google Analytics and Meta) use cookies, pixels, and similar technologies to understand how the Site is used and to deliver and measure relevant advertising. You can control cookies through your browser settings and manage ad preferences through the settings offered by Google and Meta.

How We Share Information

We may share your information with service providers who help us operate the Site and business (such as payment, delivery, analytics, and advertising providers), and when required to comply with the law or protect our rights. We do not sell your personal information for money.

Your Choices

You can opt out of marketing emails at any time using the unsubscribe link, adjust your browser's cookie settings, and manage advertising preferences with the relevant ad platforms.

Data Retention and Security

We keep personal information only as long as needed for the purposes described here or as required by law, and we use reasonable measures to protect it.

Children

Our Site and services are not directed to anyone under 21, and we do not knowingly collect information from anyone under 21.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when we post the updated policy on this page.

Contact Us

Full Proof Liquor

3065 E Loop 1604 N, Converse, TX 78109

Email: fullproofliquor@gmail.com

Phone: (210) 708-1076