Journal

The Full Proof Journal — Spirits Guides for San Antonio

What we pour, why we pour it, and how to do it well at home. Written by the people behind our counters.

Bourbon Tasting Event at Our Converse Store - Saturday, Sept 26

Rare allocations are pouring at our Converse store on Saturday, September 26 from 3 to 7 PM — free tacos, a merch giveaway, and a raffle for a Traeger grill and a Jim Beam guitar.

September 17, 2026 · 3 min read

Recipes

5 Christmas Cocktails to Make the Season Merry

From a cranberry margarita to a spiced old fashioned, five easy Christmas cocktails and the bottles to make them, from Full Proof Liquor.

November 26, 2026 · 5 min read

Recipes

Hot Toddy and Winter Warmers

Whiskey, honey, lemon, done. The classic hot toddy plus a few cozy winter warmer variations for a chilly San Antonio night.

December 3, 2026 · 4 min read

Entertaining

A Big-Batch Holiday Party Punch

Stop bartending your own party. A festive, forgiving big-batch holiday punch that scales to any crowd, ready in minutes.

December 10, 2026 · 4 min read

Recipes

3 New Year's Eve Champagne Cocktails

Ring in the new year in style with three easy champagne cocktails, from a classic French 75 to a cranberry sparkler.

December 24, 2026 · 4 min read

Recipes

Spiced Pineapple Tequila Cocktail

Who says tequila is only for summer? A warm, cozy spiced pineapple tequila cocktail that bridges fall and fiesta. Here is the recipe.

October 29, 2026 · 3 min read

Entertaining

3 Thanksgiving Cocktails That Steal the Show

Give the wine a night off. Three easy Thanksgiving cocktails, from a cranberry bourbon smash to a spiced pear spritz, plus what to pour.

November 5, 2026 · 5 min read

Recipes

Sparkling Cranberry Holiday Cocktail

One festive cocktail to carry you from Thanksgiving to New Year. A sparkling cranberry spritz that is bright, easy, and made to batch.

November 12, 2026 · 3 min read

Recipes

Classic Homemade Eggnog (and How to Spike It)

Homemade eggnog beats the carton every time. A classic recipe plus the best bourbon, rum, or brandy to spike it with.

November 19, 2026 · 5 min read

Recipes

5 Easy Fall Cocktails to Make at Home

Bourbon apple smash, spiced margarita, and more. Five simple fall cocktails and the bottles you need, from Full Proof Liquor in San Antonio.

October 1, 2026 · 5 min read

Recipes

Slow-Cooker Spiked Apple Cider

The coziest drink of the season. A simple slow-cooker spiked apple cider recipe, plus the best bourbon or spiced rum to add.

October 8, 2026 · 4 min read

Entertaining

A Big-Batch Halloween Party Punch

Spooky, easy, and always the first bowl to empty. A big-batch Halloween party punch recipe that scales to any crowd.

October 15, 2026 · 4 min read

Recipes

Spooky Blood-Orange Halloween Margarita

The classic margarita with a Halloween glow-up: blood orange, a black-salt rim, and all the flavor. Here is the recipe.

October 22, 2026 · 3 min read

Recipes

How to Make a Paloma (The Easy 4-Ingredient Recipe)

Mexico's most refreshing tequila cocktail takes four ingredients and about five minutes. Here is the Full Proof Liquor Paloma, and the tequila to pour.

September 17, 2026 · 4 min read

Recipes

The Perfect Michelada, San Antonio Style

Beer, lime, spice, and a chili-salt rim. The Michelada is San Antonio's ultimate game-day and hot-afternoon beer cocktail. Here is how to make it.

September 17, 2026 · 4 min read

Recipes

The San Antonio Margarita, Done Right

Three ingredients, no mix, no shortcuts. Our staff's ratio for the margarita that has never lost an argument on a patio.

August 10, 2026 · 4 min read

Guides

Tequila vs. Mezcal: What Actually Changes in the Glass

Same agave family, very different personality. A plain-English guide to picking the right bottle for the right night.

July 28, 2026 · 6 min read

Entertaining

What to Pour for Fiesta Week

Batch-friendly builds, cooler math, and how much you actually need for 40 people on a Saturday in April.

July 14, 2026 · 5 min read

Gifts

Bourbon Gift Guide: $30, $75, and Splurge

Three price tiers, zero guesswork. What we hand people when they say 'he likes whiskey' and nothing else.

June 30, 2026 · 5 min read